Allied shirts brand refresh
The Allied Shirts brand needed a refresh for its marketing campaigns. The emails and campaign areas were stale and lacked any real brand tone or personality. The brand was focused on driving large group orders, so the visual direction needed to communicate community, teamwork and a more youthful, sporty tone. By introducing updated typefaces, typesetting, color palette and new icons, I gave more personality to the brand. I created the visual direction and guidelines for all future content to follow, which included main campaign areas, emails and print collateral.