EASY CANVAS PRINTS
The Easy Canvas Prints homepage is a part of the site that has been neglected and in desperate need of a refresh. Our site overall converts very well, but the homepage does not. This is partly due to the fact that there is not much useful information to the customer on this page, and as a result we avoid sending traffic there. In running user tests and speaking with business, we identified our goals and key areas of improvement. The result is a more functional homepage with information that is useful to our users and allows us to grow and add more products as needed.