Laura Worrick
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Mount Holyoke College Leadership Retreat

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MHC Leadership retreat

Mount Holyoke College's Student Government Association needed updated way-finding and collateral for their annual Leadership Retreat. They wanted something that would speak to the retreat's goals of collaboration amongst a diversity of people from different backgrounds. My goal was to design something that was inclusive and embodied the spirit of collaboration in a more abstract way and less intimidating way. Their past retreats had felt very formal and a bit exclusive. Through the use of color, pattern and interlocking and overlapping shapes, I created a sense of motion and connection across a variety of collateral that felt more inviting, playful and open to collaboration.

 
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Signs to post outside each room

Signs to post outside each room

Branded notepads given to all attendees

Branded notepads given to all attendees

Tote bags given to all attendees

Tote bags given to all attendees