Background

Canvas On The Cheap was a newly launched canvas site by BuildASign. The goal was to differentiate this brand from our existing canvas brand, Easy Canvas Prints. I created three user personas that would define our brand tone and styling by researching our Easy Canvas Prints demographics and defining a more specific user group from this data. Another requirement for this brand was to convey it as both modern and trustworthy. We achieved all of this through design consistency, contemporary room imagery and a palette consistent with other brands our users trusted.